ECHO
[ UWE YEAR 3 - TERM 1 - CREATIVE CONSCIENCE ]
ECHO was created in response to a creative conscience brief, asking us to highlight a local environmental issue and create a design resolution which would raise awareness and promote change.
This was a collaborative project between Juliette Davis, Shantai Mason and myself.
After undertaking extensive research, we found that BS3 housed a large number of bats yet many people were misinformed about their presence and the benefits of co-existence. As a result of this, we created a dual campaign, connecting builders and homeowners in BS3, designed to make bat awareness practical, accessible and community-driven.
We bulilt a promotional pack for Echo which allowed us to build a campaign that turned passive awareness into visible, local change. Using design aesthetics and colours inspired by building sites, we created a series of informative leaflets, Bat box instruction guides, Hi-Vis’ and stickers.
alhillsdon@gmail.com